Relevance of interactive marketing practices for enhancing market performance: The case of soft drink manufacturing enterprises in Kigali City. | Research portal

Year of Publication :

Author:

Nimusima, P., Kamukama, N., Kalibwani, R., & Rwakihembo, J.

College:

College of Business and Economics(CBE)

Research Discipline:

Publication type:

Publisher:

academia.edu

Volume:

4

Issue:

1

Journal Name:

American Journal of Communication,